Multimedia Stylist · Product Designer · Experiential Architect
New York City
Andrea Lauer is an award winning fashion technologist, costume/set designer, and stylist. She also has technical expertise in sensors, electronics and material science, that she uses for wearable product design and experiential art installations. Her work, in a variety of categories (theatre, fashion, music, health care, and art), blends technology in unique ways to create unexpected stories, products and experiences.
Andrea has a MFA in Set and Costume Design from New York University and was awarded a Baryshinkov fellowship to experiment with multimedia theater projects. She was accepted as a fellow at The Design Lab at UC San Diego to explore the future of human centered product design, but has temporarily deferred to complete several high profile commissions.
Brand Experience: Levi's, Tiffany & Co, Moncler, ESPN, HBO, History Channel, PBS, The MUNY, New York Theater Workshop, STREB Laboratory for Action Mechanics, Deetown Records.
Learn more about this artist:
Meow Meow International Tour
Artist Role: Creative Technologist, Set & Costume Design
Melissa Madden Gray, better known by Meow Meow, is an Australian actress, dancer, and cabaret performer who tours around the world. She has played her solo show at prestigious venues from Lincoln Center in New York to the Apollo Theatre in London. Andrea has become her collaboration partner for creating these immersive stage experiences that connects the sets she uses to her costumes. Her most recent work has began experimenting with technology in interesting ways.
MOMATH "Robot Swarm"
Artist Role: Wearable Product Designer
The New York City Museum of Mathematics Robot Swarm exhibition opened in 2014. Andrea helped in the planning, design and execution of the participant wearable sensor. The motion control and positioning systems interact with these wearable sensors, which activate the robots located beneath the participant's feet in an 11x12 foot ring.
Olympics in London 2012
Artist Role: Costume Designer
For 10 years now, Andrea has been the regular consultant for Elizabeth Streb and the STREB Extreme Action Company. Elizabeth is an American performer, choreographer, teacher of contemporary dance, and a MacArthur "Genius" Award Winner. She has worked on projects with them doing events for everyone from Bergdorf Goodman to the Whitney Museum. One of the biggest projects she's worked on was a STREB event at the 2012 Olympics that took place in London. Four locations, forty dancers, and six custom body suit designs - all suspended in the air. Andrea created custom wearable red tights for dancers to wear during this Olympics performance, working with 3M materials and special seams to allow for movement and minimize sweat through cooling properties. Extra pockets for elements such as microphones were also incorporated. These suits are a key part of their performance and tools.
Tiffany's Blue Book Gala
Artist Role: Costume Designer
As part of the celebration of Tiffany's 175th Gala honoring the timeless Zeigfeld collection featured in Baz Lurhmannn's version of The Great Gatsby, Andrea designed period influenced costumes and ornamentation to enhance the nostalgic mood of the party scene. Already inspired by its location of Rockefeller center, with the company of the Rockettes, there were fashion models as cigarette girls and two aerialists that flew 15 feet above the celebrity audience.
Queen of the Night
Artist Role: Set & Wearable Design
Queen of the Night is a decadent fusion of theater, cuisine, circus, and nightlife that welcomes guests into a wholly interactive entertainment experience. Within the knife room, guests place a wired glove on their hand that monitors their heartbeat through a sensor and then projects the beating heart recordings into the space for an immersive and multi-sensory personal event.
Prototype Accessory Development
Artist Role: Product Designer & Creative Technologist
Under development with support from major technology company.