Dexter Cruz

Director · Designer · Illustrator

New York City

Artist Profile

Dexter Cruz is a design director, illustrator, and motion director who has award-winning experience. He has worked top agencies such as Crispin Porter + Bogusky, Fantasy Interactive, Big Spaceship, and his own company This is Our Day Job.

He is currently the Creative Director at Tapad in New York City, working on multi-platform marketing and product development. 

Brand Experience: MTV, EA Sports, Motorola, Starbucks, Pampers

Learn more about this artist:

 

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Recognition


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Starbucks
Artist Role: Design Director

We introduced 16 blends and varieties of Starbucks for the home via print ads and online banner ads. The elements in the custom website were similar to what Starbucks fans find in stores – fun, casual chalkboard art and the freedom to bend your coffee to your liking. The main feature was the Coffee Chooser, where users were quizzed how they like their coffee according to body, balance, acidity, etc. We then sent them a sample of the coffee variety that matches their answers. The results were overwhelming: the site averaged 2,000 unique visitors daily and 20,000 coffee samples via mail were gone within a week. 


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American Express
Artist Role: Design Director

A website built around the features and incentives from American Express in their OPEN Small Business & Credit Card initiative.


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Pampers
Artist Role: Design Director

A website and app that allowed photos to be uploaded and printed directly through the platforms.


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Motorola
Artist Role: Design Director

We built a site that bannered all the features of the Motorola Zine phone. It won a Creativity Award and a feature in the Favorite Website Awards (FWA).


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Battat
Artist Role:  Design Director

A website around their range of toys and branding to amplify reach. 


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EA Sports
Artist Role: Design Director

A website where players can create profiles linked to their Playstation or Xbox account, where they're also matched with opponents of similar skill level via an online database. Other users can watch the match, live, as online site commentators stream live feeds onto the site's video player.